Would you pay half a million for a used Supra?
The Toyota Supra
Who wasn’t hot for the Toyota Supra? It had everything. Clean lines, nice pickup and speed, and was not crazily priced. Having been produced since 1989, it has been the dream car of high school and college kids for decades. That it stopped being built in 2002 didn’t diminish the allure.
The Toyota Supra was also popular due to the ease of upgrades and its suitability for street racing. That it was a nice little sports car at a reasonable price didn`t hurt. In 1997, a base Toyota Supra could be purchased for $29,500.
As with anything on the market for long periods of time, the Toyota Supra started to fade into the background, and production ceased in 2002.
That didn`t mean that the resale market faded. If anything, it has gotten steadily more aggressive and has really heated up recently with the addition of the Toyota Supra to the Forza Horizon street racing video game, and also the reintroduction of the Toyota Supra for the 2020 model year.
The new Toyota Supra and older model resale values have surged due to the reintroduction for the next model year and its inclusion in Forza Horizon, the street racing video game.
The Supra was always super popular with street racers, so the inclusion of it in the Forza Horizon game likely boosted the profile again. Toyota had repeatedly resisted providing licensing rights to Forza Horizon, rumored to be due to fears of having the car associated with street racing.
“The Toyota Supra was also popular due to the ease of upgrades and it’s suitability for street racing.”
Resale Toyota Supras
The resale market for the Toyota Supra has gotten a bit crazy this past year. Once the 2020 model of the Toyota Supra was announced, a 1994 Supra sold for $173,600. It’s the most a Toyota Supra has ever sold for at auction.
If you think that $173,600 is a lot for a used Toyota Supra, you may be shocked to find out that one is currently being sold for $499,000.
The Toyota Supra in question, the $499,000 question that is, is a 1998 Supra with all original panels with the original VIN on each. It is in a limited edition, Quicksilver color, which was offered for only one year. And the car looks immaculate.
This $499,000 offering has 37,257 miles and is being sold out of California, which may speak to its mint condition after all these years. This specific model has a 6-speed manual transmission with a twin-turbo 2ZJ engine. With $173,600 being the highest resale price on a Toyota Supra, what gives?
“If you think that $173,600 is a lot for a used Toyota Supra, you may be shocked to find out that one is currently being sold for $499,000.”
Insuring your Supra
Well, the answer may not be what’s expected. It may just be an advertising gimmick. Dealership insurance rules generally that a car would only be insured if actually for sale. This is likely one they want to keep insured because of high value, but they don’t necessarily want to actually sell it.
So there may be a bit of an insurance work around here. It’s also gotten a lot of attention, which is great for the dealership that owns it. Whether the listed price of $499,000 is really worth won’t be determined unless and until someone is actually willing to pay it.
A deeper dive — Related reading from the 101:
If a $499,000 used Toyota Supra is out of your price range, here are some tips on how to buy a dependable used car a little closer to your budget.
Just like the Toyota Supra, these gladiators also stood the test of time.