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The new Ford electric crossover
Much like Audi naming its new electric SUV after the Audi TT sports roadster likely confusing the hell out of everyone, Ford is a part of that trend by calling its new electric crossover the Mustang Mach E, after the beloved Ford Mustang.
These automakers must be out of their minds, desperate for sales. The name may pull people in to see what it’s really about, but are they going to want to stay and buy? That question remains to be answered.
Sales, sales, sales!
Technically, it’s easy to see why the same name was used. Sheer marketing gimmick. And frankly, anyone driving a Ford Mustang likely either has a second larger vehicle or has often thought about getting one.
It’s doubtful that anyone driving a Ford Mustang sports car has never thought about trunk space, a larger backseat, or having something that when it hits a pothole doesn’t make them shed tears and fear for the financial health of their bank account.
“Ford is a part of that trend by naming it’s new electric crossover the Mustang Mach E after the beloved Ford Mustang.”
Banking on nostalgia
Love of the original muscle car Ford Mustang doesn’t mean they want to be forced through the Ford door with thoughts of some new special edition Ford Mustang with sweet paint and a ripping engine only to find themselves faced with a soccer-mom-mobile.
“The name may pull people in just to see what it’s really about but are they going to want to stay and buy?”
The iconic Mustang decal is on the front, and we literally just cannot. This is a bastardization. Can that even be said here? This isn’t even a badass crossover. Cringes literally occur at the mention of crossover — but this right here, this is blasphemy.
The Ford Mustang Mach-E
Now that we’re all traumatized let’s take a look at the specs and other details to see if this situation can be redeemed in any manner. Odds are no, but let’s try.
“Blue Oval says that sustained performance like lapping the track or doing long, smokey burnouts aren’t among the engineering team’s development goals,” according to Dave Pericak, Ford’s global director of icons. Then buddy, for the love of the Mustang fan club and your Twitter mentions, take the Ford Mustang decal off!
The Ford Mustang Mach-E is available with either rear or all-wheel-drive. There are two available battery packs. One is offering a range of approximately 230 miles, the other offering approximately 300 miles. A performance version will be introduced in the summer of 2021offering 459 horsepower.
The computer learns the driver over time, and the infotainment system will also be able to be used with Android Auto and Apple CarPlay. The size of the Ford Mustang Mach-E is similar to that of the Ford Escape, and the interior is spacious and cargo sufficient for a crossover of their size.
The MSRP for the base model is slated to be $43,895, but currently, only the First Edition and Premium are available. The price for the First Edition Mustang Mach-E starts at $59.900, and the Premium at $50,600.
The Mustang Future
This expansion into the SUV may not be Mustang’s last move away from the muscle car. So if the Mach-E has you feeling a little uptight, know that there may be further moves into making Mustang a brand under Ford, with an entire line as opposed to only these two vehicles.
The reality is that the first Mustang SUV really should have been as close to a muscle SUV as possible. The market for that would have likely been just as great as the electric version.
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