Maserati

Maserati, the grand Italian automaker, has been suffering in the sales department as of late. It’s hard to tell specifically what has led to its decline, as the cars are gorgeous pieces of Italian sports autimotivery.

It’s a small automaker and has struggled on and off over the years, as its size allows it to be severely affected by auto market volatility.

There have been many years Maserati hasn’t made a profit, likely due to being a small luxury automaker. The cars appeal to a specific individual, and these individuals may also not always be able to afford a Maserati.

“The Gran Turismo is likely the most well-known of Maserati’s cars.”

Maserati has become profitable under the ownership of FiatChrysler, and there has been a definite move to take Maserati to the next level. Unfortunately, this next level may involve the end of the famed and favorite Gran Turismo. Or will it?

Maserati Gran Turismo

The Gran Turismo is likely the most well known of Maserati’s cars. It’s an exotic sports coupe, a grand tourer. It is a beautifully designed luxury car with a history of sports racing. While having moved away from its sports racing roots, it has continued to maintain and incorporate many of those features.

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Since the current Maserati Gran Turismo’s introduction in 2007, it has had several different variations with different accessories and options. For the last year of production, 2019, the Gran Turismo featured the MC Sport Line, Sport, and the MC Stradale.

The base engine for the Gran Turismo line of cars is generally a 4.7L with about 405 PS, which outputs 399 horsepower. Different engine specs are available for various models in the line. Most feature an automatic 6-speed automatic transmission, with manual available as an option.

Some are 4-seaters, though the tradition and classic Gran Turismo is a 2-seater. The Gran Turismo had a great run, but like they say, “all good things must come to an end,”…right?

“This next level may involve the end of the famed, and favorite, Gran Turismo. Or will it?”

The last Gran Turismo Zeda

“A beautiful concept to signify the end of a beautiful car.”

As it should be, the last Gran Turismo to roll off the lot was a special edition. As others have stated, it’s to mark the beginning and the end. So from the rear, it kind of looks like unpainted sheet metal, more like how the car would look in the body shop rolling through the production line.

As you move towards the front of the car, the paint shifts through the stages as it would through the paint shop. The front end culminates in the bright, deep blue finished paint.

It’s a fascinating look and likely difficult to understand if you’ve never been inside an automotive manufacturing plant. This is a beautiful concept to signify the end of a beautiful car.

What’s next?

“Maserati has become profitable under the ownership of FiatChrysler and there has been a definite move to take Maserati to the next level.”

To benefit from the current automotive trend, Maserati will be retooling the Modena, Italy plant to enable it to focus on SUVs and also some new products geared towards gaining new market share and customers who might otherwise not be a fan of the classic Maserati Gran Turismo line.

But does this mean the end of the Gran Turismo like everyone has said?

New electric coupe

This ISN’T the end of the road for the Maserati Gran Turismo. It’s just the end of the road for the Maserati Gran Turismo gasoline version. The Gran Turismo is going to be refreshed and continue on as an electric sports coupe grand tourer.

“The Gran Turismo had a great run, but like they say ‘all good things must come to an end’….right?”

It will be interesting to see how they reconcile the grand tourer concept with the electric motor, but there have been significant advances in electric cars. And with the Maserati GranTurismo’s limited production, it would be much easier to have a more expensive option providing a far greater electric range. We can’t wait to see it!

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