French automaker Peugeot announces it will return to the U.S. market
What do we know about French automaker Peugeot’s plans?
– Peugeot has not sold cars in the American market for many years.
– Recent rumors indicate that Peugeot may partner with Fiat.
– Partnership between Peugeot and Fiat/Chrysler would likely speed up Peugeot’s entry to the North American market.
Peugeot is part of a French automaker called Groupe PSA. Groupe PSA is a descendant of a company that started during the Napoleonic Empire. Peugeot has not sold cars directly in the North American market since 1991. But it has annouced a return to North America.
By the sounds of it, North Americans won’t be purchasing the vehicles available in the European market. Peugeot intends to produce a limited line of products specifcally for the needs of the North American lifestyle. The expected models are a compact sedan, compact SUV, mid-size sedan, and mid-size SUV.
Peugeot’s target market will be millenials. Marketing will be geared towards users of the more digital economy. What that means, we’re not sure, but it sounds like Peugeot won’t be following the classic dealership model. We’re likely to hear more of this if/when Peugeot divulges more about a potential partnership with Fiat/Chrysler.
To reduce the need to invest signifcantly in dealerships and getting its product to market, Peugeot’s product line will only be available in select areas. The original roll out has been rumored to be 15 states and 4 Canadian provinces. At the time of writing, the Peugeot line was not expected to be produced in North America.
Despite the fact that Peugeot stated the North American line would be one designed specifically with the American lifestyle in mind, the product line is likely a modified version of its own Peugeot 2008.
Peugeot has been specific about its intent to produce a Peugeot product suited for the needs of the North American lifestyle.
For the subcompact SUV or Crossover market it’s not hard to see a variation of the Peugeot 2008 being incorporated into a North American product model. The Peugeot was produced in partnership with IKCO, an Iranian company headquartered in Tehran. It features a range of engines from 1.2-1.6L and is available in a five or six speed manual transmission, or six speed automatic. The Peugeot 2008 does not come in AWD but does come with a Grip Control system.
Another sports utility or cross over likely to be adapted for the North American model is the Peugeot 3008. The 3008 has a plug-in hybrid option. Featuring 4WD and 300hp, or two wheel drive and 225hp. It comes standard with numerous safety and driving aids. It has a gorgeous black diamond panoramic opening glass sunroof that opens up over both front and rear passengers. The expert reviews are a solid 4/5 stars.
American cars tend to have more spacious interiors than their European counterparts. It will be interesting to see if Peugeot can adapt their European cars to fit North American lifestyles and interior size expectations, and still retain their charm.
Rumors have been heating up recently that Fiat/Chrysler may be looking to partner with Peugeot. Peugeot announced in 2016 that they would be returning to the North American market in 2026.
It has been rumored that both Fiat/Chrysler and Peugeot believe they could use the other’s assistance in cracking the Chinese market. Peugeot could also use Fiat/Chrysler’s assistance in cracking the North American market.
Right now it looks like we’ll see a North American Peugeot well before 2026.
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