The Range Rover Velar vs. the Lincoln Aviator

It seems like SUVs are back in style again, and despite our concerns about the environment, we could not be happier. Here’s to big parking spaces, and being able to buy and take a flatscreen television home the same night. These are the things we live for. 

Even better than a real-sized SUV? A real-sized LUXURY SUV. The rims on the new Lincoln Aviator literally make the heart pitter-patter. That might be a medical condition though… If you’ve been looking at the SUV market lately, you’d know that there have been restylings, retoolings, and upgrades aplenty. Along with the throwback renaming that makes those who remember the original vehicle shudder in terror and confusion. Mustang we’re looking at you… and Chevy.

Two similar vehicles you may be looking at might be the Range Rover Velar and the Lincoln Aviator. The Lincoln Aviator has been on fire since it was introduced in 2003 as a little sister to the Navigator, which we LOVE. Sales and styling were a bit sluggish and the model was cut just a few years later. With SUVs having a resurgence and the luxe styling of the Aviator, the resurgence has been like a tsunami. The styling on the Lincoln is glorious. Smooth line and fabulous grille. What are the specs? Who cares. Look at those rims!

No, but for real. The specs are decent. Lets take a look.

Lincoln Aviator

Spouse kick you out? Spending the evening in this thing might be better than an evening in the den.

The Aviator has an MSRP of $51,100 for the base model. The Reserve starts at $56,190, the Grand Touring at $69,895, the super luxe Black Label has an MSRP of $77,695, and the top of the line Grand Touring Black Label at $88,895. The price of a small condo in the islands, but well worth it if that’s your budget level.

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The base engine is a 3.0L V6 outputting 400hp with a 10-speed automatic transmission, which is more than double the base engine in the Range Rover Velar. To be frank, the Range Rover shouldn’t be offering a luxury SUV with horsepower that paltry.

The Lincoln Aviator has one central infotainment screen which includes the regular high-end features such as wifi hotspot and app connectivity capabilities. Bluetooth can be used to open the doors and start the truck. The top shelf audio option is a Revel Ultima 3D audio system with 28 speakers. Sure, the Grand Touring Black Label IS expensive, but it really seems like you could actually live in this truck if need be. Spouse kick you out? Spending the evening in this thing might be better than an evening in the den.

Even better than a real-sized SUV? A real-sized LUXURY SUV.

Range Rover Velar

Will the Velar be a contender for the Aviator? The Velar has the same styling as all Rovers. Even if you are not particularly familiar with the Velar, you can automatically place it as a vehicle from the Range Rover family.

The Velar is named for an original 1969 produced Range Rover (There’s that ugly trend again.) It has sleek, low-slung styling, likely to allow it to fit in smaller and older garages.

The Range Rover Velar is built in the same facility and has many of the same elements as the Jaguar F-Pace. It offers a range of 2.0 and 3.0L gasoline and diesel engines, all with an automatic 8-speed transmission, ranging from 178hp to 375hp. There is also 5.0L supercharged V8 which offers 542hp.

To be frank, the Range Rover shouldn’t be offering a luxury SUV with horsepower that paltry.

Range Rover has upgraded or intends to upgrade the interior styling of their entire line up of vehicles, and the Velar already has this new interior. The interior features three infotainment screens that control most, if not all, interior items. While too expensive to take off-road with an MSRP of $49,950 for an absolute base model, and close to $75,000 for the Velar Dynamic HSE edition, it does have off-road capabilities if you’d like to risk it. 

Unless you’re specifically a Range Rover driver, or want the 5.0L supercharger, which is totally understandable, the Lincoln Aviator Reserve really is the better purchase of the two.

A deeper dive — Related reading from the 101:

– Review: 2020 Jeep Grand Cherokee Trackhawk | Autos101

Comparison shop the powerful 2020 Jeep Grand Cherokee Trackhawk.

– Review: 2020 Jeep Gladiator | Autos101

Looking for more off-road specs? Take a look at the 2020 Jeep Gladiator.